“You want it to be meaningful and engaging.” 2. “Rather than thinking of it as just a corporate event, think about it like you’re delivering an interactive brand experience,” said Serena Holmes, CEO of Tigris Events. Once you’ve identified your goals and expectations, you can then determine what kind of event will resonate with your intended audience.

Start by asking yourself why you are hosting the event and what you expect from it. “It is important to know the goals and objectives of the event you are trying to produce before you can do anything else,” said Brian Worley, creative director and owner of B. Once you decide you want to host an event, your first step is to define what you hope to accomplish. Here are 10 tips on how to plan an event that your attendees won’t soon forget.

Once an event is broken up into these manageable stages, it is much easier to conceptualize it and pull together the many moving pieces needed to bring it to life. Whether you’re hosting a product launch for 300 people or an employee training for 15, it’s key to approach each gathering with an understanding of the basic elements of event management: research, design, planning, coordination and evaluation. “LinkedIn messages, Facebook status updates and tweets cannot replace the meaningful connections made through in-person communication.” “Events provide businesses a personal way to build relationships with their target audiences build brand recognition and loyalty,” said Myke Nahorniak, co-founder and CEO of Localist. Hosting a corporate affair allows you to strengthen bonds with current clients and partners, while developing genuine connections and attracting future ones.

This article is for small business owners organizing a corporate event to help grow their business and strengthen bonds with customers.Īny business that wants to build lasting relationships, which is crucial for your company’s growth, needs to know how to produce professional events.

Once you have a better understanding of what you’re working with, make sure you execute your plan to perfection.

Start your planning process by knowing what your objectives are, whom you are trying to reach and what resources you have.

Corporate events can be key to developing important business and customer relationships.

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